Hello friends! I’m happy to share that I am joining many of you in the world of self-employment and have started my own company; Helen Webb Marketing! If you want a chat about how I can help you define your marketing strategy, understand your customers, target them effectively and stop wasting precious time and money contact me on: Helen@Airshow.Marketing.
What Do I Do?
I help the leaders of commercial and not for profit organisations put together actionable marketing strategies and plans by understanding your growth goals and defining your current and potential customers/clients. I’ll be your outsourced Marketing Director, part of your Senior Leadership Team – all the expertise and knowledge without the full-time commitment and cost.
What Problems Do I Address?
You’ll stop wasting time and money on scattergun tactics that don’t deliver. When you have an insight led marketing strategy and implementation plan it gives you the pathway to increase awareness, engagement and sales.
What Qualifies Me To Do This?
I’ve spent 25 years in a range of B2B and B2C organisations from entrepreneurial start up’s to large corporates working in all areas of marketing but always with strategy at the centre. I’m a Fellow of the Charted Institute of Marketing and take my professional development seriously as well as being a charity Trustee which keeps me on my toes!
Why Is This Important?
Tactics and channels (think Facebook, Instagram, TikTok, Google) continue to change so staying agile is important but don’t get too hung up on the latest ‘Shiny Objects’. Having a strategy – how to get from where you are to where you want to be – based on classic marketing principles is essential to ensure you understand your customers and achieve your goals.
Please let me know if you would like a free 30 minute consultation on how I can help you, contact Helen@Airshow.Marketing.
