What outdoor events can learn from the airshow industry. Helen Webb, the former head of marketing at the Royal International Air Tattoo and now director of International Airshow Marketing, reveals all…
In the vast multitude of outdoor events, airshows stand out as being a unique spectacle, captivating millions in the UK and around the world with aircraft displays and flypasts. Unlike many sporting, motoring racing or music events, the main action takes place in the sky which means wherever you are at the event you get a great view.
However, their existence faces a dual threat, despite being the third most attended live event in the UK, boasting 4.2 million visitors in 2023 according to a recent report from the British Air Displays Association. What is this threat? It’s the challenge of making airshows sustainable – both commercially and environmentally.
Read the full article by Caroline Clift here >
